We certainly all agree that if you have a business, you would want to have a website. As I wrote in an earlier post, for me your website is and stays your real estate.
The social media is great when it comes to help you promote your business to a wider public. And there are still a lot of services that you can use for free that will be beneficial to you.
However more and more business now goes to paid avertising and this can become very expensive and time consuming as well. Think about it, you are still the one who needs to generate the content and that takes time and resources.
I have heard from clients how exhausting it can be running your business and driving your advertising. A lot of clients have been utilising paid advertising and did not have much success with it or the advertising costs would eat up any profits that were made by advertising.
I am a strong advocate of keeping your business close to your chest, meaning running your blog on your website and then feed it out to the media, having your own mailing list (and not abuse it), creating content on your website that is interesting to a possible client. Your clients would like to hear how you experience your business, who you are in relation to it and if they can trust you.
So think about what you like about your business, create within that parameter and do it first and foremost on your website then feed out to the social media and most of all, trust the organic growing of your business. You like it and so will your clients as they come in to find you.
If you would like to have help in clarifying what could work for your particular business, please book an appointment for an consultation. A small investment of AU$90 per hour will help you streamline your internet adventure and lets you enjoy your business more!
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If you would like to learn SEO yourself because you spent a lot of money and time with no real success, here is an online school that guides you through the SEO maze and helps you achieve better and better Google exposure.
With a fair yearly subscription you will be on your way to take things into your own hands and make your investment back over and over.
We all agree that a certain exposure to social media is necessary in order to promote your website, services and products.
However, I don't know how much you are aware of the fact that for example Facebook calls now every sentence, every image, and video its own by the sheer fact that you are publishing it on Facebook. You just silently agreed.
Here is a list of high-profile platforms to local directories that allow you to list your website for free (at the time of writing). These websites cover a range of audiences.
You submit your website’s URL, as well as additional information about your business or organization. These sites, in turn, incorporate your info to their data banks, ensuring that your link is there when users are searching your content categories.
Google is always changing the way they rank sites - there are hundreds of updates to their algorithm every year.
But, despite all the changes, Google's #1 recommendation has always been to have an up-to-date, valid XML Sitemap. If you aren't creating a sitemap and maintain it on a regular basis, you could be missing out on rankings - not only for your main website pages, but also for the niche pages that can rank best to bring in long-tail traffic.
Get free traffic from search engines, appear relevant to the people looking for the products and services
A number-one ranking within Google’s organic search results is valuable because you don’t pay for the resulting clicks. That’s why you need a website that conforms to search engine optimisation (SEO) techniques.
SEO is the big word in the internet market today. There is huge advertisement for it. While there is some merit to do the SEO (Search Engine Optimisation), We would like to point out that in order to increase your traffic there are some other tools that might help your business even better (depending on the business you are in).
9 out of 10 searches begin online with a search engine ...
Search Engine Optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via organic search results from Google, Bing and the other search engines.
Petra has designed and created two comprehensive and unique websites for my business consistent with the brief given. She is a great trainer and teacher and quickly enabled me to become competent and independent with my site. She is a brilliant problem solver and yet highly creative, so you get the unusual left and right brain talents combined in a single and well-priced package. I would highly recommend Petra to businesses looking to create a website.